What Achtuning means

Our name is derived from the German word "ACHTUNG", which translates to attention or respect in English. Combine "Achtung" with the word "Tuning" and you have Achtuning ... pronounced 'Ock-tuning'. If you own a German car, take a look inside your engine compartment sometime; you'll find "Achtung!" all over the engine bay!

Origins

Achtuning was founded in 2001 by Joshua Decker. It all started with a shift knob that Joshua began to import from Germany and sell online. Soon after, Josh had sold over 600 of these and found himself importing everything from turbos to full RS4 body kits. This hobby turned into a full time passion and Achtuning was born. Josh's background in German cars goes all the way back to driving his first VW, a 1986 VW Jetta GLI. Since then he has owned 10 Audi's and VW's and now drives a 2000 Audi S4. Josh decided to sell the Achtuning name to Bill Spencer, owner of Hartmann Wheels, in 2006. Regarding this transition, Decker says "This is a great opportunity for everyone involved. Bill has the resources and solid customer service reputation needed to see the Achtuning brand achieve it's potential. I'm sad to leave but I'm excited to know that the name I created will live on and become the success I always imaged it could be." Josh has since focused his efforts on his successful aftermarket racing seat company, Status Racing Inc. (www.statusracing.com). In 2009 Josh founded a new internet forum for Audi enthusiasts, QuattroWorld (www.quattroworld.com) which is already one of the top Audi forums on the internet.

Current Ownership

Achtuning is currently owned by Bill Spencer, Bill also owns and operates Hartmann Wheels, Startup Racing, and FRH Performance wheel. With more than 20 years of professional experience tuning German cars Bill quickly turned Achtuning into the powerhouse it is today. He has owned an innumerable number of German cars and is comfortable working on any of them. Bill's newest acquisition is a 2010 VW Golf TDI which will be getting transformed shortly!

What we do

Achtuning specializes in performance parts and tuning for Audi, BMW, Mercedes Benz, MINI, and Volkswagen. Not wanting Achtuning to be just another mail order/internet parts reseller, we were dedicated to opening a fully capable tuning shop. And we did just that! We have a retail storefront, showroom, warehouse and fully equipped installation & tuning shop located in Redmond, WA and have also opened Achtuning Korea! Because of our brick and mortar facilities we have been able to establish ourselves as distributors for many top brands, in fact we are the largest distributor in the world for APR, Hartmann and STaSIS!

Employees

Achtuning has a staff of 7, all of whom own one or more German cars. Everyone here does a bit of wrenching once in a while as well :) We are growing fast and look forward to the exciting years ahead. We would love to tell you more about us! Stop by our shop in Redmond or give us a call today!